With 15 years experience in Australian and international sustainability sectors, Greenlight can create the path forward to support your style of business and clientele, offering solutions and support for...
~ Restaurants, retailers and wholesalers wanting more sustainable and organic choices
~ Accurate information for methods, staff, packaging and promotion
~ Producers and processors ~ new or improved organic and sustainable businesses and products. Including organic methods and preparation for certification.
... to ensure your clients know and want what you are offering, connecting with your commitment to improving the health of people and the planet.
Contact the Greenlight office to discuss your ideas and how we can assist.
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Greenlight is a national consultancy working to assist more sustainable and organic business and product development.
Consultation and education is offered in the sectors of sustainability, organic, ethics and carbon credentials, by providing solutions and support in the areas of market research and segmentation, the development of supply chains, products, service and marketing.
Greenlight believe in supporting new business and products to the point of offering streamlined support and management of Certification applications which can otherwise take months to navigate through the standards and procedures.
Like other specialist professions, the area of 'organics' or 'sustainability' is neither a short set of principles nor a text book that can be learnt quickly. Rather, it takes time to learn in order to create and sustain a successful business rather than failing by trying to 'cash in' despite the best of intentions. This is due to many significant processes which differ to conventional business. There is much more to know in addition to conventional/non-organic/non-certified products and business.
The market place has significant competition and consumers who are savvy to faux and incorrectly labelled 'organic' and 'eco' products and services. Therefore, as experienced in the eastern states and internationally, successful businesses and staff require more specialised knowledge, and commitment to going development to earn the place of a credible business beyond trendy marketing statements and ill-researched products. Any successful stores can tell you it can take a long time to develop this...
To give an idea of how long it might take a person coming with experience from the food sector, to learn enough about organic processes, certification, systems required for customer credibility and business success - this requires continual learning which depending on the person could be condensed into approximately 12 months part time learning, or a 6 month intensive program with ongoing learning.
Thus, businesses hire an experienced consultant to speed up business and product development and training, capitalising on networks and depth of knowledge, to give the business every chance of success by improving on current competition while planning for continual improvement.